STARTING POINT_The COCO-Coop exhibition invites young people from 13 years of age to get involved. Interactive stations seek to enhance their awareness of consumption in the spirit of social and ecological sustainability.

SPATIAL CONCEPT and SCENOGRAPHY_Consumption affects us all, every day, but what lies behind it?

Our objective was to create an open spatial atmosphere that fuels the desire to discover more by perceptibly imbuing the design with a sense of “looking behind the scenes”. An over-dimensional tapestry of logos whose colours flow together leads from the ground-floor reception into the exhibition space: a synonym for the world of consumption with all its noisy attractions, which is partially masked by white, semi-transparent screens. The aim is to encourage discussion about what lies behind these advertised goods, promotions and temptations. The screens give the space a new boundary that merges the various areas into a single, flowing spatial continuum and provides an intuitive sense of orientation.

The installations and furniture are created from red-stained MDF panels and white-glazed timber slats. These combine to generate a diverse yet uniform ambience which is designed to focus the attention on the content of the exhibition and perceptibly enlarge the restricted exhibition space.

Four areas defined by different visitor experiences and contrasting uses have been created in the exhibition space for the 15 interactive stations. The hub of the L-shaped space is occupied by a parliament that acts as a display for discussions and voting procedures. In addition to this there is an area of seating with tables and a lounge landscape. An interactive art installation on the subject of energy by David Moises and Chris Janka not only invites the young people to think and debate but also leaves them dancing – and sweating.

Wirtschaftsmuseum, Vogelsanggasse 36, 1050 Wien (A)

Österreichisches Gesellschafts- und Wirtschaftsmuseum

tnE Architects

Thomas Marschall, Virgil Guggenberger

Dorothea Brunialti